Full-spectrum branding and digital marketing firm.
VALUES:
Honesty, Strong Relationships
Quality, Data-driven
MISSION:
Fan the flames of sustainable growth through a synergy of creative flair and analytical proficiency.
Client had a previous header that she wanted to keep with the branding, but requested that the body font be changed.
When my boss approached me about rebranding her company, we started by discussing her current logo. After pointing out areas that left room for improvement, I asked if she preferred I fix the existing logo or create a new one. She chose the latter. After deciding to create custom typography, I designed three prototypes. She selected her favorite, which I polished. The icon proved to be the greater challenge, but after some trial and error, we came to an agreement on the final logo.
The client had a color palette that she was drawn to; we used it as a base, then fine-tuned it and added two more colors to round it out. The neutral colors represent dependability and trustworthiness; values we wanted to convey within the brand. Afterward, I designed a business card, brand guide, patterns, and more to complete the full re-branding.
As a surprise, I made a little brand package and mailed it to my boss. It included the brand guide in a black portfolio, a hand-embroidered hat, a little notebook, and some bookmarks (including one with her dog, as she continually likes to widen her perspective and knowledge with reading books). I also ordered a clear stamp of her logo with ink.
