Home-Based Cookie Business
Bringing quality, home-made cookies to people who don’t have time (or don’t want) to bake.
Client really likes bees and wanted to incorporate blue, purple, and/or yellow.
Brand Package
When the budding owner of V. Bee’s Sweets & Treats approached me to create a new brand for her baked goods company, I was excited to use my own passion for baking to her advantage. We developed the name by combining her love of bees and the delectable treats she makes. In case she decided to expand her products to other baked goods, we avoided using “cookies” in the company name, instead selecting an all-encompassing term that would be beneficial for SEO purposes. Before finalizing the company name, we cross-checked social media handles, ensuring her brand was unique in a saturated market.
Since most of my clients are corporate brands, it was fun to create a cute, fun, youthful logo for a change. To capture V. Bee’s style, I created a fun pattern using the bee imagery, which the client now uses on her packaging.
